For every Pride 365 Bottle made, EFFEN will donate $1 to Allies in Arts. The Skittles are white this month because, as the message on the back of the limited-edition new bag puts it, During Pride, only one rainbow matters. The EFFEN Vodka 2021 Pride 365 Bottle is available year round nationwide at $21.99. While many marketers attempt to associate almost anything to the LGBT+ Pride rainbow to capitalize on it, Skittles decided to change the game and ditched. The popular year round rainbow colored candy is dropping its colors to show their support because, “during pride, only one rainbow matters.” For every Pride Pack sold until July 5, Skittles will donate $1 to GLAAD (Gay and Lesbian Alliance Against Defamation).ĮFFEN Vodka joined forces with Allies in Arts (a non-profit organization that supports underrepresented artists like women, BIPOC, and LGBTQ) to create a limited edition Pride 365 Bottle designed by LGBTQ artist and street muralist Sam Kirk. The burger chain is donating 5% of sales to The Trevor Project, which in case you didn’t know, is the world’s largest suicide prevention and intervention organization for LGBTQ young people. Starting now through June 30, you can order Shake Shack’s limited edition Pride Shake, made with strawberry and blackberry flavored frozen custard and topped with a mango and passion fruit blend, whipped cream, and rainbow glitter.
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